E45: Empowering Families with Simple Herbal Wellness | Kate Tietje of Earthley Wellness

In this episode, Kate Tietje, founder of Earthley Wellness, shares her inspiring journey from a mom experimenting with herbal remedies to leading a thriving natural wellness company. Kate shares how her daughter’s health challenges sparked her passion for herbalism, the rapid growth of Earthley, and her commitment to clean, effective products. Discover her top herbal remedies for cold and flu season, favorite herbs like calendula and ginger, and tips for incorporating natural wellness into your life. Whether you’re an herbalist, a homesteader, or simply curious about holistic health, this episode is packed with valuable insights and inspiration. Tune in to learn how Earthley is revolutionizing natural wellness with transparency and education!

In this episode, we cover:

Kate’s journey into herbalism, inspired by her daughter’s health challenges
How Kate started Earthley Wellness, from blogging to launching her first product
Rapid growth of Earthley Wellness and its milestones since 2015
Impact of the 2020 pandemic on the demand for natural remedies
Incredible testimonials from customers about Earthley’s life-changing products
Discussion of Earthley’s top-selling products and how they can help your family: Good Night Lotion, Feel Better Fast, and Elderberry Elixir
Challenges faced by Earthley, including FDA scrutiny and media criticism
Kate’s self-taught herbalism journey and her favorite educational resources
Recommended herbs for cold and flu season: elderberry and mullein
Kate’s top two favorite herbs: calendula and ginger, and their versatile uses
Earthley’s commitment to clean, additive-free products through the “Revive and Restore Promise”
Kate’s book Natural Remedies for Kids and how it can serve your family
Closing thoughts on empowering consumers with education and holistic wellness

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About Kate

Kate and Ben are parents to 6 children, ranging from 16 years down to 6.5 years. They are a homesteading, homeschooling family who have an extensive garden, including herbs! They love teaching their kids to enjoy and be good stewards of the Earth, on and off the job.

Kate loves medical freedom, sharing natural remedies, developing real food recipes, and gentle parenting. Her goal is to teach you how to live your life free from Big Pharma, Big Food, and Big Government by learning about herbs, cooking, and sustainable practices.

Kate is the author of Natural Remedies for Kids and the owner and lead herbalist at Earthley.

Resources Mentioned

Check out Earthley’s many offerings on their website

Some best-selling products: Good Night Lotion, Feel Better Fast, Elderberry Elixir

Herbalism books and authors:

– Books by Rosemary Gladstar

– Wise Woman Herbal for the Childbearing Year by Susun S. Weed

– The Herbalist’s Way: The Art and Practice of Healing with Plant Medicines by Nancy & Michael Phillips

– Books by Matthew Wood

– Medical Herbalism: The Science Principles and Practices Of Herbal Medicine by David Hoffman

– Natural Remedies for Kids by Kate Tietje

Recommended for cold and flu: elderberry syrup DIY kit, elderberry tincture, DIY elderberry recipe, Cough B Gone

Earthley’s Revive and Restore Promise

Check out Kate’s blog filled with education and recipes

Connect

Kate Tietje | Website | Facebook

Empowering Families with Simple Herbal Wellness Transcript

Amy Fewell Welcome to the Homesteaders of America Podcast, where we encourage simple living, hard work, natural healthcare, real food, and building an agrarian society. If you’re pioneering your way through modern noise and conveniences, and you’re an advocate for living a more sustainable and quiet life, this podcast is for you. Welcome to this week’s podcast. I’m your host, Amy Fewell, and I’m the founder of the Homesteaders of America organization and annual events. If you’re not familiar with us, we are a resource for homesteading education and online support. And we even host a couple of in-person events each year with our biggest annual event happening right outside the nation’s capital here in Virginia every October. Check us out online at HomesteadersofAmerica.com. Follow us on all of our social media platforms and subscribe to our newsletter so that you can be the first to know about all things HOA (that’s short for Homesteaders of America). Don’t forget that we have an online membership that gives you access to thousands—yes, literally thousands—of hours worth of information and videos. It also gets you discount codes, an HOA decal sticker when you sign up, and access to event tickets before anyone else. All right. Let’s dive into this week’s episode.

Amy Fewell Welcome to the Homesteaders of America Podcast. I have this week with me, Kate from Earthley Wellness. Welcome to the podcast, Kate.

Kate Tietje Thanks for having me!

Amy Fewell Yeah! So this is a passion of mine—herbalism, as an herbalist. I actually remember Earthley. I remember you when you first got started with Earthley and you started offering products. And I was really excited because everyone was always asking me as an herbalist, do you create products and sell them? And I’m like, I did at one point, but it’s just too much for me. And I wanted a company I could reference to. And so Earthley was that company. So why don’t you kind of tell our audience who you are and what you do and what you provide?

Kate Tietje Sure. So, I actually got started as a blogger back in 2009 because I was digging into herbalism and I was really excited about everything I was learning. And the same thing happened to me where people were like, hey, can I buy this from you? Like, do you make products? And I really wanted to do that. Like that’s a passion of mine to get to play with herbs all day long and just share it with people. And I had a few products that I’d been making for my family and I started to just share those first. And it really took off after that where a lot of other people were coming to me and going, I have this need, I have that need. Can you make something for that? And over the years, it just became this huge thing where we make herbal tinctures and lotions, soaps, we have food powders, we have a cleaning line, like we have a really extensive line. Every time I wanted something, I made it and now we offer it here.

Amy Fewell That’s awesome. So every herbalist, especially really good herbalists, they have a story as to what led them to herbalism because nobody really just chooses herbalism, right? It’s such a fringe thing. So what is your story? How did you start getting into natural wellness?

Kate Tietje I was pregnant with my second baby (this was early 2009) and my first was about a year old. And she had all these health issues and we took her to all these different doctors and they were like, oh, it’s normal, you know, kids get eczema, whatever. They didn’t really have any answers for me. And you know, it was getting worse. She had chronic diaper rash and it would go from like barely red to bleeding in a matter of hours and just constantly was happening. She wasn’t talking… Like there was all kinds of things going on. And I took her to a doctor yet again and I showed them her diaper rash and the doctor looked at it for three seconds and goes, “Oh, it’s bacterial, so here’s this cream.” I got it. It’s the one and only prescription I ever filled for her and I put it on her rash and it didn’t touch the rash and her eczema flared up. And I said, “Okay, I’m not doing that again. That’s ridiculous. So what else is there?” And I was taking childbirth education classes with a local midwife who was also an herbalist at that time. And I started talking to her, trying to figure out what else I could do. And I made this random little cream in all the wrong ways because I didn’t know what I was doing yet. And I tried it on her thinking like, I don’t know, this isn’t what I’m used to. I don’t know if this is going to do anything, but it can’t be worse. And it almost cleared the rash in one diaper change. And I said, “Okay, all right, there’s something to this. I really want to go down this path and see what else I can learn.” And that just sparked this passion for how are we going to handle all of these other little health issues. Like every time we get a cold or a stomach ache, what else am I going to do with herbs to help with that? And it all kept working and then I just really wanted to share it with everybody.

Amy Fewell Yeah. So how did you, you know, come about starting your own company? How did that grow from just being a mom, making herbal remedies at home and selling to your family and friends and some people online to now, I think I read on your website, you have like over 160 people working for this company. How did you grow and how quickly did that happen?

Kate Tietje So I started locally. I’d made stuff for myself and then I shared it on the blog and lots of people were interested. So then there was this local community of moms that were like, I want to know more about this, but I’m like way too nervous to try it on my own. So we would do local Make and Take Nights and I would teach them these projects and everybody would get to take home three or four different things. And that was really popular for a while, but I think at the time we all had a couple of kids and now we all have a lot of kids. And so it got to a point where they were like, okay, as much as I love this, I can’t keep doing this. Can I buy it? And so I started the company. The first product that we did was actually the Elderberry Syrup Kit and we had been doing some co-op style buys at that point for other company’s products, different natural things that we could find around, and there was a lot of interest in that. But then I wanted to do our own and we kind of did some math and we said, okay, well, if we can sell 50 of these kits in the first week, we can get the bulk pricing that we need to make this work. So we tried it not having any idea what to expect, and we sold 400 kits very quickly and we said, okay, there’s clearly a market for this. People will buy from us. And that’s when we started launching all the other products. And that first fall, which was the fall of 2016, was a little bit rough because we were figuring it all out. We didn’t know what we were doing. And we reached a point where we had worked through all of our savings and if we didn’t make this into something real, that my husband was going to have to go back and get another job. He had quit for that year so we could try something and so we said, okay, we’re going to get really serious. So literally like January 2017, we had a big goal and we tripled our sales over December. And we said, okay, we’re figuring this out, we’re getting down this path. And the first five years we doubled every single year and then it was 75% in year six, 50% in year seven and about 25% last year. So it has grown very, very, very quickly. It’s been an incredible ride. It’s not something that I… We assumed if we made it successful, it would grow maybe 20% a year or something like that. We’d have lots of time to figure this out. That’s not what happens, but I have an incredible team, so we figure it out together.

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Amy Fewell Now, what year did you end up starting Earthley Wellness?

Kate Tietje So it was officially… The website existed in December of 2015 and we did do co-op style buys for other people’s products until August of 2016 and that was when we launched our first Earthley branded product.

Amy Fewell Okay. So when the pandemic hit in 2020, would you say that you saw a really big boom in that in sales and just people being desperate and wanting answers of a more holistic remedy?

Kate Tietje Yes. Yeah, it was huge. Especially in March when the news was starting to get big, like everyone was talking about it. I remember one particular day that we put together like this respiratory support kit and we sent an email like, hey, if you’re nervous, these are the things that we recommend having on hand. And at that time, we might do, I don’t know, 30 or 40 sales in a day. And we did something like six or eight times that in just that one day because people wanted to have that stuff and be ready.

Amy Fewell Yeah, I think 2020 for herbalists was an interesting year and probably a great year for you, not just in sales, but also just making yourself known in a community that it was desperately needed. I mean, I remember, you know, people just wanting information. Like they didn’t even know that natural remedies were an option, not just during the pandemic, but just in general, you know, because we’ve been brought up in this culture where everything is just go to the doctor and do what the doctor says and if it makes it worse, well, sorry, bad luck, you know? And that’s not how it has to be, right? So I’m sure that you get testimonials from people all the time. What have been some of your favorite testimonials from people using your products?

Kate Tietje There was one woman who shared that her grandfather had a heart attack and things were not going well for him. And the doctor… like he went and got care, but then they wanted him to be on this maintenance medication and he couldn’t afford it. And he was older and she’s like, “Please, you can’t just give up. You can’t just not take anything. There has to be something that you can do.” So she shared our Healthy Heart with him and like, look, you can do 20 bucks a month even if you can’t do whatever hundreds of dollars that they wanted for this prescription and stuff. And he took it and within a few weeks, he went back for a checkup and things were so, so much better. She’s like, “You saved his life.” So I was really glad to hear that for somebody who could not access the medicine that the doctor said that they needed, that they were able to access this and that they had such a good outcome from it. So that was definitely one of my favorite ones. We also have several women who have shared with us that they had wanted to have a baby and they had struggled for a long time. And usually there’s some kind of a hormonal imbalance that’s underlying it. Either they didn’t want to go through the mainstream care or they tried it and it didn’t work for them. And then they found a tincture that helped them balance whatever the underlying issue was and they were able to have a baby and that’s so life-changing.

Amy Fewell Yeah. And speaking from experience from going through nine years of infertility and being an herbalist during those nine years too, it’s life-changing. I’ve actually recommended a couple of your tinctures to women walking through infertility or women who have had multiple miscarriages and have seen the same thing. So your products I often mention in my practice as an herbalist, as a quick tincture that someone can buy that’s trusted, that’s not just off of Amazon, you know? And we’ve seen those testimonials too with several of those products. So speaking of products, what would you say your top three products are that you sell? Can you tell us what they are and kind of explain what they do?

Kate Tietje Yeah. So our Good Night Lotion is either number one or number two, depending on the season. And that’s just a magnesium infused lotion that promotes sleep. It can help with muscles, headaches, a lot of different things. We all need more magnesium usually. Feel Better Fast is often number one. It’s the herbal tincture I guess I wish I had when I got started. Oftentimes people are like, I need something, but I don’t know what I need. I don’t feel right, but is it this herb? Is it that herb? It’s confusing to somebody who’s brand new to that and Feel Better Fast is a combination that can help with an unhappy stomach or a headache or like, I just don’t feel right and I don’t really know why. It’s just that place to start if you don’t know what to do. So it is a top seller for us. Elderberry Elixir is big, especially in this season because it’s an elderberry tincture. And, you know, many people use elderberry syrup, which is fantastic, but I know that I’ve forgotten it in the fridge before and then it wasn’t good anymore when I needed it and the tincture is shelf-stable. So now I just… I use that. So those are probably our top three, at least this time of year.

Amy Fewell Yeah, makes total sense. So with being a wellness company and creating these herbal products, have you had any kickback? Have you had any kind of knocks on the door or lots of requests for information on how are you making these or you’re making false claims or things like that? In herbalism, a lot of people get that. So what have some of your challenges looked like.

Kate Tietje A lot of the challenges were in 2020 more than now. We certainly do face some things, but it was a lot more so then. There were several different articles that were written about us in various media, mainstream media, talking about how we are making false claims and we are sharing misinformation. Because we do have an education first focus, so we were writing these health guides to inform people about why we do what we do and why these things work, and they didn’t like that. So they wrote these articles about us and tried to make it look like we were crazy people. We did get a warning letter from the FDA in 2020 because we used the word COVID on the site and we talked about “supports the symptoms of…” We know better than to say diagnose, treat, cure, those types of things, but they were extra nervous about people using that word at all at that time. And so as soon as we removed that word, they were like, okay, this is fine, everything else is compliant but people sometimes still pull up that warning letter and try to make it sound like things that it wasn’t, that we were told our products weren’t safe or that we were making all of these completely illegal claims that like it wasn’t handled, which none of that is true. It was a one-time thing, we handled it immediately, it’s been resolved for almost five years. So little stuff like that mostly kind of comes up here and there.

Amy Fewell Yeah, there were a lot of FDA warning notices I think that went out in 2020, even just for individual herbalists. I got one too and it just didn’t make any sense from a YouTube video that we made. But, okay, so speaking of herbalism, you started when your daughter, you know, becoming an herbalist, when your daughter had some health issues. What does your educational history look like in herbalism? I’m always curious about different herbalists. Some herbalists are completely self-taught, which is awesome. Some herbalists have formal training. What does your training look like?

Kate Tietje I’m self-taught. I started with, you know, digging into herbs, talking to other herbalists. I was reading monographs, I was reading books from, you know, well-known herbalists just trying to figure out like what can I learn? I was playing with herbs in the kitchen. What happens if I do this? How do I feel if I do that? You know, that kind of stuff. I was also reading a lot of PubMed studies like what’s the anatomy and physiology? How is this stuff working? You know, what’s going on with this condition or this need? Just to understand for myself. Like, I can’t say that stuff publicly, but I still want to know. So it was a balance of looking at the history from other herbalists as well as looking at the modern science and figuring out how do these things match together, what’s the evidence for this stuff, and then trying stuff.

Amy Fewell Yeah. Yeah, I think that’s kind of the basis for most herbalists is… You know, there are a lot of books out there. There’s a lot of training, but the reality is that when we get into it ourselves and start making our own remedies and playing with it and having our own clients and things, we get to see how they work firsthand. And so I always love learning how an herbalist has learned themselves and honestly, exactly like what you just said, the best herbalists are… They happen from experience. You know, getting in the kitchen, making their own creations, while taking wisdom from others and sharing that. So what are some of the books? This is a question I get asked a lot. What are some of the books resources that you’ve really found beneficial during that time?

Kate Tietje I read some of Rosemary Gladstar’s work. I read Susan Weed’s The Childbearing Years because at the time I was still in the baby-having phase. My youngest is seven now, so I’m past that. But at the time, that was big for me. I cannot remember her last name, but her first name is Nancy. Something like The Herbalist’s Way. That was one of the first ones that I read a while ago. Kiva Rose, I was reading some of her work. Matthew Wood. I would look at their websites often because I would just have a question and just wanted an answer now about what’s this herb, this experience, what’s going on with this, but yeah, those were a lot of the resources I looked at.

Amy Fewell Yeah, there’s so many books out there nowadays. And of course, there’s a lot more now that people are into herbalism. I always recommend the medical herbalism book. That’s a really great book for those of you that are wanting to dive into more of the science of herbalism. And like Kate said, it’s really beneficial for you to understand how the bodily systems even work before you start working through, you know, making remedies and it just makes life easier. And so that’s a really great book that I always recommend to you guys. When it comes to learning about herbalism, it has like a great index in the back with dosage information and science that most people don’t know. But there are some people out there who like grasp hold to it and they run with it. So that’s a good one too. We’ll try to link a lot of these books in the show notes for you guys. That way you can grab them if you want to.

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Now, Kate, do you have any of your own books or educational resources that you provide now?

Yes, I have a book called Natural Remedies for Kids. The second edition just came out a couple of months ago. It was originally published in 2015, I think. And I feel like I’ve learned so much more since then and I’m really happy with the second edition. But it basically walks families through like if you’re totally a beginner with natural health, what is the symptom that your child is experiencing and what are some simple remedies that can do at home. And there’s like a section of like, you can use saline (just little things that you probably already have around the house), and then there are recipes also included if you want to dig into that DIY and actually try to make some things with herbs yourself.

Amy Fewell Yeah, I think that’s the number one question a lot of people have is, you know, it’s okay if I’m my own guinea pig, but what do I do with my kids? And what is the proper way of dosing and all of those guidelines? What are those things? So I’m sure it’s a really valuable resource that we’ll link below. Now you do offer pre-made remedies for those? Are those in your book too, or can you only make the ones that are in the recipe section or do you offer them too?

Kate Tietje Yeah, we do mention in the second edition the options that Earthley offers. So it’s like, hey, if you wanted to make this vapor rub, here’s the recipe. But if you’re not gonna do that, we’ve got our Breathe Well Salve.

Amy Fewell Okay, that’s awesome. That’s super convenient for you guys. Okay, so as an herbalist, what are, let’s say your top two favorite herbs that you have, that you love to work with?

Kate Tietje See, that’s hard because I love them all. The top two that I probably work with the most would be calendula and ginger. Calendula, like I literally will take a bag of it even when I’m traveling. I have to have calendula with me. I use it topically a lot. I’ve had kids that like they had a hangnail and now their finger is kind of red and swollen and so we’ll soak it in that. One of my kids wore contacts for a while, but I didn’t realize he wasn’t taking them out as often as he should, so his eye would get red sometimes. So he’s not allowed to wear contacts anymore, but we would make calendula tea and then get the cotton rounds and we’d put it on his eye and that would help with that. Just lots of little things like that and we can obviously take it internally because it’s got good gut health properties, antibacterial, that kind of stuff. So I always have calendula with me. And then Ginger, you know, it’s also versatile. It’s anti-inflammatory, it can help with pain, it can help with upset stomachs. My husband used ginger when we were traveling a couple of years ago because he was out on a boat and he gets really seasick and the first day he went without the ginger, it wasn’t a good time at all for him. Then we got the ginger pills and the next day he’s like, I didn’t feel super great, but he was fine and the sea was way choppier on day two, so just having that… Yeah, I really use those two a lot.

Amy Fewell Yeah, those are two good ones that… Those are good, easy beginner herbs too for people that… I mean, they’re just readily available in a lot of ways and online. Okay, so speaking of remedies and dosing, one of the questions a lot of people will ask is, “What do I do for basic cold and flu?” What are some herbal options for people that are trying to just get through cold and flu season, whether you offer it or just what are some herbs even that they could look for?

Kate Tietje So my top two would be elderberry and mullein for cold and flu season. You know, elderberry has some antiviral properties, it’s anti-inflammatory, it can help to modulate the immune system, so it’s going to help your body to deal with whatever’s going on. We do have both an elderberry syrup kit and an elderberry tincture if somebody is not into DIY. We also have elderberry syrup recipes on my blog if somebody is into DIY, so we’ve got some different resources there. Mullein is really great for just lung support. It can help with coughs and sore throats, things like that. We do have a tincture called Cough-B-Gone which contains it and our elderberry tincture actually contains mullein as well. It does make a nice tea, the only thing is that if you’re not used to working with it, it has a lot of little bitty fuzzy hairs on it and if you do make tea with it, you should use cheese cloth to strain it instead of something that has larger holes because it’s not super fun to drink those little bitty hairs, especially if you already have a sore throat.

Amy Fewell Yeah, I love mullein because we have a whole field full of it here on our property. And it’s one of those easy kind of herbs where your kids can go out and search for it and it lasts forever and you can grab a lot of it at one time. So that’s one of our favorite herbs here that we enjoy. Alright Kate, I’ve kept you for almost 30 minutes here. What are some things that you would love for our audience to know about you as an herbalist or your family or Earthley Wellness? What are just some things that you really would love for us to know about your company and you?

Kate Tietje So we started Earthley because I had this theory that the way that I was making things in my kitchen was scalable, that we could do it without the preservatives and the additives that are in, unfortunately, a lot of products. We don’t need natural flavors, we don’t need artificial colors, we don’t need potassium sorbate and all these other things—that we could make it truly clean and beneficial. And we have. We’ve done third-party testing on our products, we’ve seen that they are free of bacteria and mold and all these other issues despite not having those synthetics in them. So I want people to choose things that are wholly beneficial to their health. Not just, yes, it’s good, but there’s also all these compromised ingredients in it. And so we actually launched our Restore and Renew Promise earlier this week, which is basically stating what our standards are, ingredients that we use, a long, long list of ingredients we will never use, but we focus on whole foods, whole ingredients, whole herbs. We don’t do isolates, we don’t do synthetics of any kind.

Amy Fewell Yeah, it’s so hard to find companies that are… You are pre-Make America Healthy Again, right? You know, this is something that people have been doing for years—not adding all of those horrible ingredients. And so you guys who have been looking for a company for holistic wellness and whole wellness, Earthley Wellness is that place to go for a lot of those needs that you might have. And we appreciate that, especially in the homesteading community, because It can be hard. It can be hard to find products that are not misleading—I would think is a really good word—because people and companies will hide bad ingredients behind names that don’t sound so bad. So we really appreciate that about Earthley and we are happy and honored to have you on the podcast to talk a bit more about it. I know people will have questions and hopefully go and be like, Hey, Earthley is the new place for me to get herbal tinctures and cough syrups and remedies and kits and I think it’s neat that you kind of put the responsibility back into the consumer’s hand. You know, here’s the product, but we’re also going to educate you on how it works. We’re going to educate you on how to use it. And even with kits that you have for them to do things on their own. So that’s really neat that you guys offer that.

Kate Tietje Yeah. Sorry, I said something wrong I shouldn’t have said. The promise that we launched was the Revive and Restore Promise. We had so many amazing words that we loved and I forgot which two R words we chose, but Revive and Restore Promise is what it’s called. Brand new. I will remember it forever, I promise.

Amy Fewell That’s totally fine. All right. Well, Kate, thank you for joining me on the podcast this week. I think we covered a lot of good information, little educational nuggets for you guys in there. If you guys want to check out Kate and Earthley Wellness online, we have linked all of that in the show notes for you, whether you’re watching on YouTube or whether you are listening on Spotify or whatever podcast platform you’re listening on. Also make sure that you check Kate’s blog. There’s a lot of informational content on there for you. I know some of you like to go through and just read a lot of educational content and make recipes on your own, so we will link that as well. So thanks, Kate, for joining me on this week’s episode of the HOA Podcast.

Kate Tietje Yeah, thanks for having me.

Amy Fewell Absolutely!

Amy Fewell Hey, thanks for taking the time to listen to this week’s Homesteaders of America episode. We really enjoyed having you here. We welcome questions and you can find the transcript and all the show notes below or on our Homesteaders of America blog post that we have up for this podcast episode. Don’t forget to join us online with a membership or just to read blog posts and find out more information about our events at HomesteadersofAmerica.com. We also have a YouTube channel and follow us on all of our social media accounts to find out more about homesteading during this time in American history. All right, have a great day and happy homesteading.