About AJ Richards

AJ Richards is the co-founder/CEO of From The Farm, a producer-first online marketplace that helps small farms, homesteads, and ranches sell directly while keeping 100% of the retail dollar.

Raised in a five-generation Utah ranching family, AJ grew up on cattle drives and brandings. He later launched a DTC meat business for his cousin’s ranch, ran a USDA-inspected slaughterhouse for 12 months, and started two additional DTC meat companies.

He now focuses on American food sovereignty by building an ecosystem with From The Farm that puts the needs of producers first.


2026 Homesteaders of America Conference

TOPIC:

Keep the Retail Dollar: Building Direct Customer Relationships